Apple begins offering Macs with custom configurations in India

Apple is finally giving customers in India the ability to order customized versions of iMac, MacBook Air, Mac Mini and other Mac computers.

The Cupertino-giant has started to offer a full range of the Mac portfolio with configure-to-order (CTO) or build-to-order (BTO) option in India, allowing customers in the country to request specific custom needs such as additional memory, storage or a more powerful graphics card when they purchase a computer.

Customers in India, a key overseas market for American technology giants, have long requested this feature, which Apple offers in several regions. Prior to this, Apple only offered select variants of its Mac computers in India and gave no option to customers to ask for specific upgrades.

Those interested can get in touch with their local Apple Authorized Reseller to discuss the various upgrade options, pricing information, and to place the order. The options are also listed on the Apple India website.

Apple is currently committing to deliver customized computers in four to five weeks from the time of order.

“This is a very huge deal,” said Preshit Deorukhkar, a Mumbai-based executive who closely tracks Apple development. “Previously, there was no real way to get a built-to-order or configure-to-order Mac in India. So you were stuck with the base models — say a Mac Mini or 13″ MacBook Pro with 8GB of RAM. Now that the company is officially offering this, you get the computer you want and the standard warranty on it.”

“The component upgrade pricing is still whack, though, like charging $400 to go from 16GB to 32GB for the RAM, but at least the option is available now,” he added.

The new move comes as Apple prepares to launch its online store in India this year and open its first brick-and-mortar retail store next year, as chief executive Tim Cook revealed earlier this year.

The company is still on track to launch its online store in India this year despite the coronavirus outbreak, a person familiar with the matter told TechCrunch.

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